Enhancing Customer Experience and Privacy with Panphonics Directional Speakers at Näsi Pharmacy


Transforming Customer Engagement with Directional Speakers

In Porvoo, Finland, Näsi Pharmacy took a bold step to improve customer experience and engagement. By integrating Panphonics directional speakers as part of a recent renovation, they elevated the in-store atmosphere. This advanced audio solution, combined with FirstView’s digital signage, transformed how the pharmacy interacts with its customers. Ultimately, Näsi Pharmacy is setting a new standard for privacy and customer satisfaction in retail spaces.

What Are Directional Speakers and How Do They Work?

Directional speakers, like Panphonics’ Sound Shower, deliver sound to specific areas without spilling over into other spaces. This precise sound control allows businesses to create private audio zones and reduce noise interference for others. If you’re interested in learning more about the benefits of this technology, you can visit our blog on the 5 Advantages of Directional Speakers.

Panphonics Directional Sound Shower Speaker
Panphonics Directional Sound Shower Speaker at Näsi Pharmacy

Elevating Privacy and Comfort in Pharmacy Spaces

In addition to enhancing engagement, Panphonics directional speakers provide Näsi Pharmacy’s customers with privacy and comfort. For instance, this technology customises the audio experience for each area:

  • Prescription Waiting Area: Customers can enjoy calming background music while they wait, creating a relaxing environment.
  • Pick-Up Desk: Customers at the counter benefit from a quieter, more private experience, where sensitive conversations with pharmacists remain confidential.

This careful sound placement creates a comfortable atmosphere, allowing customers to relax and feel secure in their privacy.

Strengthening Brand Identity with Localised Audio Experiences

Moreover, Näsi Pharmacy has created a deeper local connection by playing Porvoo-themed soundscapes through these speakers. These familiar sounds evoke pride in the community and reinforce the pharmacy’s dedication to local customers. Thoughtful audio branding not only builds a memorable experience but also strengthens customer loyalty.

Combining Audio and Visual Solutions for Maximum Impact

By pairing Panphonics directional speakers with FirstView’s digital signage, Näsi Pharmacy has created a more engaging environment. Previously, traditional posters filled the space, but now a seamless audio-visual experience draws in customers. With the addition of focused sound and targeted visuals, the pharmacy has transformed into a unique atmosphere that boosts both satisfaction and sales.

Clearly, this approach highlights the advantages of combining audio and visuals, particularly for businesses aiming to elevate customer experience.

Using Panphonics Sound Showers to improve privacy and boost sales at pharmacies

The Future of Directional Audio in Retail Spaces

As Näsi Pharmacy’s success shows, Panphonics directional speakers offer a model for other businesses looking to improve customer engagement. Directional audio technology can transform retail spaces by enhancing privacy, supporting brand identity, and fostering customer connections. Whether you’re a retailer, healthcare provider, or any business striving to improve the in-store experience, directional audio is certainly worth exploring.


Investing in Panphonics directional speakers provides multiple advantages. If you’d like to learn more about this technology, you can explore the impact of sound design in our former post. Or are you interested becoming one of our official Distributors? You can either contact us or read more about the benefits of becoming an official Panphonic Distributor.